Module 5: Driving Traffic
1. byTanja
byTanja is an up & coming paper design company located in the heart of Los Angeles, CA. From invitations to wedding albums, to DIY crafts: she does it all! I feel that the site is successful for countless reasons, one being the vast Driving Traffic strategies applied. In the top right corner of the homepage, you can see the connection to all of her social media. byTanja's blog uses the tactic of influencer marketing. The website is, in fact, responsive, and promotes social media engagement such as to her Youtube Channel to view crafting tutorials.
Romwe
2. Romwe
Romwe is a discounted, international, clothes distribution company. The immediate window I view when I open the site is an email incentive pop up: "Sign up to receive Romwe's newsletter, where we're offering you the latest trends and $5 off your first order over $49."- Romwe. Romwe is very aware of email marketing strategies. When one closes out of the pop up, there are visuals all across the site displaying the incredible sales. As one scrolls down even further, you then can see the other communities Romwe belongs to such as fashion bloggers, and their social media. I feel the site is overall successful, because it drives customers to stay on the page (much longer than they should, I might add!)
Armani Exchange
Armani Exchange is an upscale clothing store for both men and women. The immediate window I view when I open the site is an email incentive pop up: "Be the first to hear about new arrivals, exclusive events, special offers, & more."- Armani Exchange. After I closed out of the popup, images of Martin Garrix (DJ), and Cara Delevigne (Model) surfaced the site. Displaying compelling content like such will drive buyers to become more inclined to purchase goods, since celebrities endorse the brand. As I scrolled down a bit further, I viewed Armani's social media pages. This site is displays beautiful graphics, along with a responsive page, making for a technically sound & successful site.
Xenia Boutique
Xenia Boutique is an online Australian clothing store for women. The immediate window I view when I open the site is an email incentive pop up: "Stay up to date with the latest news! Enter your email below and you'll be the first to hear about our latest trends, news and offers."- Xenia Boutique.
After I closed the popup, I was able to view Xenia's online communities as well as social media pages. The Xenia Site is responsive, and connects to the account's personal blog where influencer marketing is applied. Thus, I feel as though the Xenia Boutique's site is successful.
Ulta Beauty
Ulta Beauty is a cosmetic & beauty product store. Upon the initial glance at the home page, I was pleasantly surprised to not be bombarded with an email pop up. However, there is in fact a popup sitting at the bottom of the page in orange. After I closed out of the pop up, I scrolled down a bit to view the company's social media pages. I enjoyed how the company's hashtag allowed for a connection to the communities of Ulta shoppers.
Comments
Post a Comment